Project Management

According to the Association of Project Management the definition of a project: “is a unique, transient endeavour, undertaken to achieve planned objectives, which could be defined in terms of outputs, outcomes or benefits.”

I like the term “transient endeavour”. Nice way of saying that despite thorough advance planning, the project will see an ever-changing series of events that require adaptations on a regular basis. Achieving the desired outcomes requires a detailed project analysis  thorough planning at the start, and then nimble adaptation as the project progresses.

Here are a few examples of past endeavours:

  • Coordination of various communications projects including annual reports and creation of marketing materials as an in-house project advisor.
  • Worked with legal counsel on analysis of Canada’s new Anti-Spam Legislation and the implications for an association’s email marketing and led the implementation of new protocols.
  • Worked with the creative team and clients on the development of ideas, strategies and planning for corporate identity, advertising, direct mail, video production and market research projects.
  • Numerous website development launches and content management of several sites.
  • Co-led the renaming and brand launch of one of Canada’s largest agribusinesses and made presentation to the Board of Directors.
  • Managed a Canada-wide advertising campaign for a national financial client with a media buy budget of $2 million including print advertisements and a television commercial.



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